Top organic makeup brands without chemicals
8 clean beauty brands from the Nordic countries
Minimalism is a defining trait of the Nordic beauty ideal . The appearance of our Scandinavian neighbours is a clear example of the best “less is more” in both fashion and beauty.
Their white, spotless, almost translucent skin, despite the low temperatures and inclement weather, is the result of personal care routines with few but effective products formulated with natural ingredients . Behind them are several beauty firms that have integrated the Scandinavian philosophy into their beauty DNA .
What is Nordic cosmetics like?
There are two terms that perfectly define cosmetics from the Nordic countries: minimalism and the environment. “Scandinavians have a minimalist aesthetic and a mentality towards life with healthy outdoor traditions that respect nature a lot. Nature is omnipresent here, it surrounds you at all times,” says Ellen af Petersens , founder and creative director of the sustainable beauty firm Colekt.
It is the love of nature that has led to a deep environmental awareness in the Nordic countries . This is directly responsible for the birth of beauty brands that are not only respectful of nature in their processes, but also appreciate its value and take advantage of its properties to care for the skin. “In recent years, Scandinavian beauty has embraced and respected the natural environment, which is deeply rooted in our heritage and lifestyle ,” says Ellen.
This is evidenced by the strong values on which these brands are built and the natural ingredients they use to formulate their products. As explained by the founder of Colekt: “Skincare from Nordic countries is characterised by a focus on ingredients such as nuts, root extracts, tree leaves and botanical extracts. On the other hand, Scandinavian beauty prioritises simplicity through products designed to withstand harsh weather conditions. And we place a strong emphasis on sustainability to offer skincare that is respectful of the environment.”
The beauty face of the Nordic countries
Now that you know what defines and differentiates Nordic beauty brands from other cosmetic brands (mainly those that are not clean beauty ), we invite you to travel through the different Nordic countries (Sweden, Denmark, Norway, Iceland and Finland) to discover 8 sustainable brands that combine everything that we, at ECOLOVER, look for in a cosmetic for personal care.
From Sweden…
The holistic beauty of Colekt
This niche natural cosmetics brand , a pioneer in the Nordic countries, stands out for its holistic approach to beauty through its treatments and perfumes. All of this is formulated using natural and vegan ingredients, such as the beneficial watercress sprout extract (illuminating, anti-inflammatory, antioxidant and detoxifying). “Our routine is deliberately designed to be minimalist and to effectively stimulate, support and protect the skin,” explains its founder. In addition, Colekt products “have specific benefits that can be easily combined with others . ”
The minimal vision of Verso Skincare
Pay attention to this minimalist cosmetic line made up of a few products that, in turn, are formulated with a small selection of high-quality ingredients. This is how Verso Skincare defines its proposal . In addition, the firm also stands out for its retinol formulation. “We aspire to be leaders in the sector in the field of vitamin A ,” says Lars Fredriksson , its founder. How? Through its revolutionary Retinol 8 complex that promises an anti-aging effect up to eight times more effective. And what's more, its products are formulated without parabens, mineral oils and colorants.
Maria Nila's eco-hair care
Like some of the world’s most prestigious brands, Maria Nila was born in a garage in southern Sweden and is now sold in over 45 countries. Its products focus on natural hair care. All of them are 100% vegan, colour-safe, sulphate- and paraben-free, come in beautiful sustainable packaging and are certified by three organisations: PETA, Leaping Bunny and the Vegan Society . Its best-known product? The Structure Repair line , created to repair hair and especially suitable for curly hair, as it defines curls without weighing them down.
Estelle & Thild's toxic free attitude
Pernilla Rönnberg , the founder of this brand, was inspired to create it after seeing first-hand (thanks to her professional experience) the ingredients that other beauty brands from the Nordic countries use to develop their products. Therefore, she decided that it was time to create what she wanted her daughters to inherit in the future. This is how Estelle & Thild (that's what her daughters are called) was born, an ecological brand certified by Ecocert that uses pure bioactive ingredients from the Nordic countries and is based on scientific research to create innovative products.
From Denmark…
Nuori's 100% natural formulation
“ For us, the path to true sustainability has no end: ‘better’ is always on the horizon ,” the brand states in its manifesto. Nuori is a Danish facial and hair cosmetics brand formulated with natural ingredients that it produces in small batches, packages in sustainable packaging and is always willing to improve its impact on the planet. Its minimalist aesthetic, its pleasant aromas, its effective formulas and, of course, its environmental awareness, make it a recommended clean beauty brand to include in your beauty bag.
From Iceland…
Skyn Iceland's stress-free routine
Glacier water, arctic blueberry seed oil, wild berry antioxidants and pure oxygen molecules are all ingredients native to the Nordic countries that this Icelandic beauty brand uses. Skyn Iceland combines these natural ingredients in vegan formulas that have a clear objective: to treat the negative effects of stress on the skin. One of its star products is the eye contour patches that, like the rest of the products, do not contain parabens, silicones, perfumes or synthetic dyes and are perfect for moisturizing and smoothing the area.
From Norway …
The three steps of Cuvget
Simple, ethical and natural. This is how Cuvget defines its minimalist Scandi -style facial routine . It is based on three steps that are repeated day and night: cleansing, nourishing and protecting the skin's natural barrier. To develop its product line, the firm combines organic materials with scientific practices that extract compounds from nature. Sustainability is a bet for the future: " Now more than ever it is time to get involved and ensure that the next generation of cosmeceuticals not only takes care of us, but also the planet ," says a scientist on the team.
From Finland…
The Arctic nature of Lumene
At Lumene, they are experts in circular beauty, i.e. “ working in harmony with nature and eliminating waste at every stage of the production process .” The ingredients they use in their formulas come from the nature of the Nordic countries and “ many of them (come) from certified organic forests that allow nature to regenerate .” Harnessing the antioxidant properties of wild blueberries and the richness of oxygen in pure Arctic spring water are two of the hallmarks of this beauty brand.
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